by nxhyfiuq | Nov 22, 2005 | Uncategorized
If you grew up in the midwest Marshall Fields probably holds a special place in your heart. It does (did) for me. The Wall Street Journal’s Amy Merrick reflects on what Marshall Field’s meant to her grandmother and generations of Chicagoans as the...
by nxhyfiuq | Nov 22, 2005 | 9 - Miscellaneous Marketing Postings
The New York Times weighs in today on the Neil French incident. David Burn over at AdPulp has his take here. Creative awards are meaningless if you can’t convert them into revenue, profit and market share. Click here to learn more about vSente. We wage and win...
by nxhyfiuq | Nov 21, 2005 | Uncategorized
Bob Bly the legendary copywriter is hosting an interesting conversation about branding. This from the entry:Is Madison Avenue ripping off its clients? Yes, according to my friend Richard Armstrong, one of the top freelance copywriters working today. His premise is...
by nxhyfiuq | Nov 21, 2005 | 9 - Miscellaneous Marketing Postings
The Art of Attack advocates an campaigning doctrine based upon agility, assertiveness, cohesiveness and subtlety. Four traits needed to create, capitalize and control opportunity. Agility, defined as the product of speed and adaptability. Assertiveness, described as...
by nxhyfiuq | Nov 20, 2005 | Uncategorized
The Armory contains 24 rules of engagement for marketing campaigners: This is # 08: Replace sticks and boxes with circles, cycles and rapid adaptation. Read John Boyd’s Organic Command and Control. Understand the advantage to be gained by implementing his O-O-D-A...
