by nxhyfiuq | May 20, 2008 | 6 - "New" Marketing vs. "Old" Marketing
I disagree with Paul’s post. Circa 2008, marketers need more command… read the entire post at Citizen Strategist.
by nxhyfiuq | Dec 15, 2007 | 6 - "New" Marketing vs. "Old" Marketing
Ouch. Signaling a less than appreciative vote for new marketing techniques, Chrysler’s Bob Nardelli cans Jason Vines and banishes the whole corporate communications staff to human resources:A former stand-up comedian with a flare for showmanship, Mr. Vines...
by nxhyfiuq | Dec 15, 2007 | 6 - "New" Marketing vs. "Old" Marketing
Oprah, NBC, Chevy, JetBlue all seem to be taken by surprise when their fans or customers react negatively to their political tastes. I’m baffled by this. Are the marketers behind these folks truly clueless? Or is it simply marketers hijacking public platforms to...
by nxhyfiuq | Nov 10, 2007 | 6 - "New" Marketing vs. "Old" Marketing
I’ve written at length about marketers using polarizing or controversial spokesmen, platforms or sponsorships for their branding efforts. Bottom line is that if you want your brand to appeal to a targeted niche who identify with the polarizing issue, then...
by nxhyfiuq | Nov 8, 2007 | 6 - "New" Marketing vs. "Old" Marketing
I think most brands are better off in the long run staying close to home. "Sticking to their knitting" as a once esteemed business consultant said many years ago. Hummer is a good example. The Hummer brand started off appealing to a small, hard core niche of...
by nxhyfiuq | Nov 4, 2007 | 6 - "New" Marketing vs. "Old" Marketing
I’m watching NBC’s coverage of Sunday Night football. Philly vs. Dallas. All NBC’s logos have been colored green as part of "green week" and NBC’s efforts to raise global warming awareness. Matt Lauer is lecturing us live from the...
