by nxhyfiuq | Aug 31, 2005 | 9 - Miscellaneous Marketing Postings
From Motley Fool: On average, GM lost $1,227 for every vehicle it has sold this year — nearly 10 times the $139 per-car loss incurred by U.S. rival Ford. In contrast, American-German hybrid DaimlerChrysler earned $186 per vehicle sold. A report just out from...
by nxhyfiuq | Aug 30, 2005 | 9 - Miscellaneous Marketing Postings
Tom Pick has established a new marketing resource site called WebMarketCentral. Great collection of marketing related news, blogs, books and other resources. Subscribe ARMORY | Book MOBILIZATION | Engage CAMPAIGN | Register SEMINAR
by nxhyfiuq | Aug 30, 2005 | 9 - Miscellaneous Marketing Postings
Seth Godin says that most marketing projects are vague. His comment is indicative of the state of the art of many marketing practices, and a major contributor to the lack of accountability and ROI found in most marketing initiatives. We use a concept called a campaign...
by nxhyfiuq | Aug 29, 2005 | 3 - A Critical Look At Blue Ocean Strategy, 9 - Miscellaneous Marketing Postings
We have written a fair amount on Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. The book which captured the attention of the mainstream business press and bloggers alike has several interesting ideas on utilizing...
by nxhyfiuq | Aug 29, 2005 | 3 - A Critical Look At Blue Ocean Strategy
The last chapter of Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (Harvard Business School Press), is dedicated to the topic of sustaining and renewing a Blue Ocean Strategy. Authors W. Chan Kim and Renée Mauborgne, seem...
