by nxhyfiuq | Jan 26, 2005 | 9 - Miscellaneous Marketing Postings
Peter Fisk provided a well-reasoned response to my comments on his and Hamish Pringle’s effort to develop a new marketing language. Below is his response. I’d like to encourarage all marketers to weigh in on this topic. Send me an e-mail or leave a comment...
by nxhyfiuq | Jan 26, 2005 | 9 - Miscellaneous Marketing Postings
Lana Rigsby, the talented, highly-decorated designer made a comment regarding Dell’s (her client) ability to roll out new products. I’ve been trying to track down somebody at Dell who might shed some light on the accuracy of the comment… Read the...
by nxhyfiuq | Jan 24, 2005 | 9 - Miscellaneous Marketing Postings
Larry Ellison is playing hardball. Back in June 2003 we wrote a strategy brief characterizing Oracle’s opening move on PeopleSoft as brilliant. Last month they closed the deal and officially took over PeopleSoft. Craig Conway was fired. Dave Duffield resigned...
by nxhyfiuq | Jan 24, 2005 | 9 - Miscellaneous Marketing Postings
Hamish Pringle and Peter Fisk are advocating a new language for marketing (Hamish is the Director General of the UK-based Institute of Practitioners in Advertising). Messrs. Pringle and Fisk along with many of our marketing brethren feel that a new language is needed...
by nxhyfiuq | Jan 21, 2005 | 3 - A Critical Look At Blue Ocean Strategy, 9 - Miscellaneous Marketing Postings
Late last fall I received an e-mail from Harvard Business School Publishing announcing a new book. The title of the book was so compelling I immediately paid $6.00 to download an excerpt and read more. What compelled me were the breathtaking assertions in the title...
