by nxhyfiuq | Jul 25, 2007 | Uncategorized
On the heels of RAND’s recent monograph titled: Enlisting Madison Avenue The Marketing Approach to Earning Popular Support in Theaters of Operation, Drudge tonight is reporting that the New York Times tomorrow is doing an article on several upcoming Hollywood...
by nxhyfiuq | Jul 25, 2007 | Uncategorized
Todd Helmus one of the authors of RAND’s recent monograph titled: Enlisting Madison Avenue The Marketing Approach to Earning Popular Support in Theaters of Operation, was on NPR’s Talk Of The Nation today. Helmus did about as well as a person could do...
by nxhyfiuq | Jul 21, 2007 | Uncategorized
A psychologist (Todd C. Helmus), a soldier (Russel W. Glenn) and an academic (Christopher Paul) attempt to apply Madison Ave techniques to the war on terror. With somewhat uneven results. There are few folks out there with more knowledge and experience than the...
by nxhyfiuq | Jul 21, 2007 | Uncategorized
O. Burtch Drake, president-CEO of the American Association of Advertising Agencies, said this at a recent speech:Mr. Drake would also like to know why clients continue to ask agencies to provide all their best thinking for free? And, in an even more indignant tone,...
by nxhyfiuq | Jul 21, 2007 | 3 - A Critical Look At Blue Ocean Strategy
Innovating a "Blue Ocean" market space is probably the best way to invite competition. The more attractive your "Blue Ocean" – the more competition it will attract. Call this the Blue Ocean Paradox. Does this mean enterprises should stop...
