by nxhyfiuq | Sep 28, 2007 | 5 - John Boyd Applied to Marketing Campaigning
Good friend Tom Box and Kent Byus have written a new paper on applying Boyd’s O-O-D-A Loop to small business titled – GUERILLA ACTIONS AS SMALL BUSINESS STRATEGY: OUT-WITTING IS MORE COMPETITIVELY RESPONSIVE THAN OUT-SPENDING. They’ll be presenting...
by nxhyfiuq | Sep 28, 2007 | Uncategorized
The good folks at IBM Press sent me a new book to review – Mike Moran’s Do It Wrong Quickly – How The Web Changes The Old Marketing Rules. Moran is an IBM Distinguished Engineer and Manager of Web Experience for Big Blue. I’m a fan of anybody...
by nxhyfiuq | Sep 27, 2007 | 8 - On Marketing Practices and Competitiveness
Ellis Booker at BtoB writes:After three years of significant gains, marketers now report a drop in their confidence about their ability to measure marketing ROI and collaborate with other departments to create common success metrics.The first step in measuring...
by nxhyfiuq | Sep 27, 2007 | 8 - On Marketing Practices and Competitiveness
As long as agencies continue to use words like "kick-ass concept", "great ideas", "insights", "brands" and "human nature" without directly linking them to words like "revenue", "profit" and...
by nxhyfiuq | Sep 12, 2007 | 8 - On Marketing Practices and Competitiveness
A study commissioned by the Institute of Practitioners in Advertising seems to debunk the long held notion that it’s cheaper to retain an existing customer than it is to acquire a new one. This from their study:Encouraging customer loyalty has long been a goal...
