by nxhyfiuq | Aug 19, 2006 | Uncategorized
Columbia Business School might think about getting LTC Randolph White to give their next commencement address. You really need to listen to this soldier’s take on those who blame America. Here’s the link (the comments are great reading too.) More Indra...
by nxhyfiuq | Aug 17, 2006 | 2 - The Importance of Market Share
There are three market share metrics that when aggragated can be used to gauge the effectiveness of your CMO and all marketing activities. The metrics are the volume, value and vector of your market share. 1. VOLUME. Market share volume is the traditional notion of...
by nxhyfiuq | Aug 17, 2006 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
What happens when you don’t have extraordinary people, innovative products, extraordinary customer experiences and rock solid infrastructure (as described by Tom Peters)? As marketers what do you do when you’re dealing with regular folks, mediocre...
by nxhyfiuq | Aug 16, 2006 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
John Byrne the former editor of Fast Company, wrote a provocative letter from the editor last year titled Competing to Win. This was for the Fast Company issue that featured George Stalk and Hardball. John started his letter with:Competition. In business, we live and...
by nxhyfiuq | Aug 16, 2006 | Uncategorized
Powerline updated their coverage of the Indra Nooyi controversy today with some excellent points. One being Nooyi is a good example of Michael Barone’s notion of a "transnational professional class" which may become the "center of gravity in the...
