by nxhyfiuq | May 29, 2006 | Uncategorized
Back in 1999 when we were heavily engaged with CRM vendor Moss Software (later sold to E.piphany), we spent a significant amount of time looking at the dynamics of on-demand SFA. Back then you had Upshot, Interact, Salesforce.com and several others all getting their...
by nxhyfiuq | May 29, 2006 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
I have been critical in the past of Salesforce.com. And a big fan of Larry Ellison. I commented late last year that Salesforce.com was vulnerable to attack – but for a short period of time. I also predicted that Larry Ellison and crew would digest Siebel,...
by nxhyfiuq | May 29, 2006 | 9 - Miscellaneous Marketing Postings
We’re assembling a customer roundtable. If you are currently a subscriber to the Armory (or have been in the past) I’d like to find out if you might have an interest in becoming a member of our customer roundtable. The purpose of our roundtable is to...
by nxhyfiuq | May 29, 2006 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
Generally speaking the least effective attack is a full-frontal assault. Whether the attack is a massive price discount or simply calling your competitor an idiot, there are almost always better, more nuanced ways to engage and dislodge a competitor. Don’t get...
by nxhyfiuq | May 9, 2006 | Uncategorized
Interesting new book just popped up on the radar screen. I haven’t read it – but it looks good in a George Stalk sort of way. This is the blurb:Must Win Battles shows business leaders how to identify and agree on the key critical challenges that will make...
