by nxhyfiuq | Feb 12, 2008 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
There are three market share metrics that when aggragated can be used to gauge the effectiveness of your CMO and all marketing activities. These metrics are the volume, value and vector of your market share. 1. VOLUME. Market share volume is the traditional notion of...
by nxhyfiuq | Feb 12, 2008 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
Market share is the most important metric that marketers can use in order to judge the effectiveness of marketing campaigns. This includes branding initiatives, advertising campaigns, CRM programs and any other revenue generation effort. Market share metrics are more...
by nxhyfiuq | Jun 6, 2007 | 2 - The Importance of Market Share, 8 - On Marketing Practices and Competitiveness
Recently I’ve noticed a slew of marketers resigning from their positions. One thing they all had in common was the fact they were departing companies experiencing some form of minor duress – losing share, maturing technology, budget reductions, minor...
by nxhyfiuq | Mar 5, 2007 | 2 - The Importance of Market Share
Somehow this escaped my normally eagle eyes when it comes to all things market share. Seems as if Richard Miniter, who has an impressive career writing about the war on terror also wrote a book on market share. In it he:skewers the sacred cow of market share and...
by nxhyfiuq | Mar 1, 2007 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
P&G’S CMO Jim Stengel told a group of agency exec’s today that market share is trust materialized. He’s wrong, nor is market share customer delight materialized, and it’s not brand loyalty materialized. Is it possible to generate market...
by nxhyfiuq | Oct 5, 2006 | 2 - The Importance of Market Share, 3 - A Critical Look At Blue Ocean Strategy
More Blue Ocean debunking. This time via venture capitalist Ron Garret in his "Top Ten Geek Business Myths"Myth #10: Having no competition is a good thing. Reality: If you have no competition the most likely reason for that is that there’s no money to...
