by nxhyfiuq | Mar 22, 2005 | 9 - Miscellaneous Marketing Postings
Sarah Webster at the Detroit Free Press today reported that the $7 million dollar Oprah car give-away staged by GM for their new G6 has resulted in awful sales. And the subservient chicken campaign by Burger King apparently didn’t much move the revenue needle...
by nxhyfiuq | Mar 19, 2005 | Uncategorized
Debbie Weil the CEO blogging expert just told the blog writers at GM and Boeing that they can’t blog unless they play by the rules. I never realized there was a rule book for bloggers. Nor did I realize that the blogosphere now has blog police. Debbie do you...
by nxhyfiuq | Mar 18, 2005 | 9 - Miscellaneous Marketing Postings
Two press releases from United caught my attention last year. The first was a release trumpeting the nomination of a United TV commercial for an Emmy award. This Robert Redford narrated spot was beautifully crafted and enjoyable to watch. But it did absolutely nothing...
by nxhyfiuq | Mar 18, 2005 | 9 - Miscellaneous Marketing Postings
We’re trying to get a handle on how many business managers read blogs. There is a fair amount written about why you should write a blog and aggregate data on the number of folks reading blogs. But we’re finding a limited amount of demographic data on those...
by nxhyfiuq | Mar 16, 2005 | 9 - Miscellaneous Marketing Postings
The Ebbers verdict will likely create a significant opportunity for marketers in privately-held enterprises competing against larger, publicly-traded enterprises. His guilty verdict will have a major chilling effect (above and beyond that already created by...
