I watched Barack Obama’s speech last night. I was impressed by his
oratorical skills. The same way I’m impressed by Wieden + Kennedy’s
creative skill in selling billions of dollars of Nike athletic shoes.
Same emotional content. Same slick packaging. Same empty promises. Buy
my shoes and win the Olympic marathon – buy my candidacy and I will
create global peace, heal the sick and lower the oceans. I continue to
believe that Barack Obama’s campaign is one of the most cynical
branding (propaganda) efforts – ever.
More on political marketing here.