by nxhyfiuq | Dec 15, 2007 | 6 - "New" Marketing vs. "Old" Marketing
Ouch. Signaling a less than appreciative vote for new marketing techniques, Chrysler’s Bob Nardelli cans Jason Vines and banishes the whole corporate communications staff to human resources:A former stand-up comedian with a flare for showmanship, Mr. Vines...
by nxhyfiuq | Dec 15, 2007 | 6 - "New" Marketing vs. "Old" Marketing
Oprah, NBC, Chevy, JetBlue all seem to be taken by surprise when their fans or customers react negatively to their political tastes. I’m baffled by this. Are the marketers behind these folks truly clueless? Or is it simply marketers hijacking public platforms to...
by nxhyfiuq | Dec 15, 2007 | Uncategorized
The folks at Stine Seed are doing some interesting things with blogs, RSS, on-demand video and other Web 2.0 tools. Many marketers would look at selling seeds to farmers as not being very interesting – but if you peek at their blog and web site you’ll see...
