by nxhyfiuq | Aug 30, 2007 | 5 - John Boyd Applied to Marketing Campaigning
A competitive marketing campaigner will shape the terrain to his advantage and the disadvantage of his competition. There are two primary shaping forces described by John Boyd – interaction and isolation. The skilled marketer orchestrates these forces in order...
by nxhyfiuq | Aug 28, 2007 | 8 - On Marketing Practices and Competitiveness
Ad Age’s Ken Wheaton takes Starbucks to task for what he describers as "raising awareness garbage" via their new movie with Paramount. This from his piece today in Advertising Age: Paramount’s summer release, "Arctic Tale," is...
by nxhyfiuq | Aug 28, 2007 | 8 - On Marketing Practices and Competitiveness
One of the smartest voices in branding is Laura Ries. She has an excellent post on Saturn’s current branding woes. This from her post:In 2002, Saturn tapped Goodby, Silverstein for some new advertising. Sales continued falling to 212,017 in 2004, its worst...
by nxhyfiuq | Aug 28, 2007 | 8 - On Marketing Practices and Competitiveness
This is funny stuff. And accurate. Read Mark Fenske’s 10 Tell-Tale Signs of What Clients Think of Ads, Advertising, Ad Agencies. This one was hilarious and oh so true: When an ad is presented, the head client pushes it along the table to the next client without...
by nxhyfiuq | Aug 27, 2007 | Uncategorized
It’s half time and most of the game has been spent discussing Michael Vick. Not football. I turned off the TV. Listening to the new Monday Night Football announcing team has been difficult. I don’t care for ’em. Now NBC is injecting Keith Olberman...
