by nxhyfiuq | Apr 25, 2005 | Uncategorized
The problem with most CRM vendors is they continue to sell technology solutions to IT guys rather than guns and ammo to the sales guys. The CRM industry was single-handedly built in the late nineties by Tom Siebel on the basis of his skill selling technology solutions...
by nxhyfiuq | Apr 10, 2005 | 9 - Miscellaneous Marketing Postings
HOW SYQUEST ATTACKED AND DISLODGED IOMEGA – Utilizing maneuver theory to wage and win battles for market share. This case study introduces the concept of maneuver theory and it’s application to marketing campaigning. The essence of maneuver theory is the ability...
by nxhyfiuq | Apr 9, 2005 | 9 - Miscellaneous Marketing Postings
BtoB Magazine quotes Al Ries as saying that marketing IS NOT the path to the CEO office…"It’s the end of the line; it’s a dead-end job" The hardest working man in marketing today, Seth Godin, has penned another book, this one titled All...
by nxhyfiuq | Apr 8, 2005 | 9 - Miscellaneous Marketing Postings
Marketing NPV and The Conference Board gathered some of the world’s leading CMOs and academic experts to address “Measuring Marketing’s Impact on the Bottom Line” at The 2005 Senior Marketing Executive Roundtable in New York City last week. Here are some commetns from...
by nxhyfiuq | Apr 8, 2005 | Uncategorized
Lately Dell and his lieutenants have been on a bragging crusade as evidenced by Steven Levy’s 02.21.05 column in Newsweek titled "Steamrollered by the Dell Machine". Don’t get me wrong, I think it’s fine to celebrate success and even taunt...
