by nxhyfiuq | Jan 9, 2008 | 4 - Military Metaphors Applied to Marketing, 8 - On Marketing Practices and Competitiveness
Al Ries has a good column at Advertising Age:The language of marketing has been borrowed from the military. We talk about defensive marketing, offensive marketing, guerrilla marketing. Often overlooked, however, is "flanking," one of the most powerful...
by nxhyfiuq | Nov 15, 2006 | 4 - Military Metaphors Applied to Marketing
I haven’t read this yet but it looks interesting: Manoeuvre warfare: a new military paradigm for business decision making "Emphasises the dangers of complacency in business thinking and of the risks...
by nxhyfiuq | Jun 15, 2006 | 2 - The Importance of Market Share, 4 - Military Metaphors Applied to Marketing, 9 - Miscellaneous Marketing Postings
An ongoing topic in this blog is the use of military metaphors for marketing campaigning. You can read more here of what has been said in prior entries. So it was with interest I read a paper written by Anthony Judge titled: "Enhancing Sustainable Development...
by nxhyfiuq | Mar 18, 2006 | 2 - The Importance of Market Share, 4 - Military Metaphors Applied to Marketing, 9 - Miscellaneous Marketing Postings
We recently blogged Clausewitz on Strategy. The authors had crafted an interesting description of attack and defense. A description well suited for any marketer confronting tough competition. Another topic in the book that made for interesting reading was the authors...
by nxhyfiuq | Mar 1, 2006 | 4 - Military Metaphors Applied to Marketing
I have recently made the acquaintance of Chris Bassford a professor of strategy at the National War College, in Washington D.C. Chris was a major contributor to the development of the USMC warfighting doctrine including MCDP 1-2, Campaigning one of the more...
by nxhyfiuq | May 7, 2005 | 4 - Military Metaphors Applied to Marketing
When we developed the positioning for the Armory and the Maneuver Marketing Communique we knew that the extensive use of military metaphors and concepts would be met with a fair amount of criticism. Marketing over the past several years has become dominated by a blue...
