by nxhyfiuq | Feb 29, 2008 | 9 - Miscellaneous Marketing Postings
Wired’s "How-To-Wiki" has a post up about how to make money around free content. They’ve listed more than 20 tactics and more are being added. This list was compiled in response to a blog post by VC Fred Wilson where he was speculating...
by nxhyfiuq | Feb 29, 2008 | 8 - On Marketing Practices and Competitiveness
J.M. Korhonen over at "On Winning" is talking about strategic intuition. His insights are in response to a new book by William Duggan called Strategic Intuition. This from the book about generating strategic insight:Clausewitz gives us four steps. First, you...
by nxhyfiuq | Feb 13, 2008 | 9 - Miscellaneous Marketing Postings
Former President of the AMA’s Boston Chapter John Cass is having an interesting conversation over on his blog about the AMA’s new definition of marketing. Click here to read his blog. Highly recommend it. Download vSente’s Free Campaign Planner...
by nxhyfiuq | Feb 12, 2008 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
There are three market share metrics that when aggragated can be used to gauge the effectiveness of your CMO and all marketing activities. These metrics are the volume, value and vector of your market share. 1. VOLUME. Market share volume is the traditional notion of...
by nxhyfiuq | Feb 12, 2008 | 1 - Defining Marketing, Strategy, Campaigning...
BtoB’s Matthew Schwartz interviewed me and AMA CMO Nancy Costopulos recently about my postings on the AMA’s new definition of marketing. The interview is in the current BtoB Magazine. You can read it here online. In a nutshell this is what Costopulos said...
