by nxhyfiuq | Mar 30, 2006 | Uncategorized
My "new" marketing friends have this little tactic they deploy when you disagree with them. It’s called "YDGI" – which stands for You Don’t Get it. So if you challenge them to explain one of their new fangled notions with clarity...
by nxhyfiuq | Mar 30, 2006 | Uncategorized
That’s the NY Times headline. Not mine. Seems as if Wal-Mart has figured out they have to fight this battle. And are willing to bring in the competencies necessary to wage and win it. More from the Times piece: Wal-Mart Stores has begun circulating two...
by nxhyfiuq | Mar 29, 2006 | 2 - The Importance of Market Share
Good friend David Wolf located in Beijing offers a ground level view of doing business in China. David is President and CEO Wolf Group Asia, Ltd. a Beijing-based corporate advisory firm. Before starting WGA David led Burson-Marsteller’s Asia-Pacific Technology...
by nxhyfiuq | Mar 28, 2006 | 9 - Miscellaneous Marketing Postings
Running one of our campaigns is difficult for left brain folks used to doing everything by the numbers. The kind of marketing campaigning we practice is full of nuances, subtleties, rapid changes and demands a form of agility not found in most sales and marketing...
by nxhyfiuq | Mar 22, 2006 | Uncategorized
The major problem with award shows is that they worship the wrong god – creativity rather than effectiveness. David Burn over at AdPulp suggests that the Effies do award effectiveness. And you would think that an award show based upon effectiveness would...
