by nxhyfiuq | Feb 24, 2005 | Uncategorized
George Stalk wrote a nice piece titled "Warm and Fuzzy Doesn’t Cut It" for the 02.15.05 Wall Street Journal. Read it here. Learn how to wage and win battles for market share. Download the free PDF preview of the Art of Attack. Just click to get...
by nxhyfiuq | Feb 24, 2005 | Uncategorized
Sarbanes-Oxly has unintended consequences. Which is to be expected when dealing with complex issues. One of these consequences has been the reluctance of the Big Four auditing firms to audit smaller, publicly-traded enterprises. According to a study done by Audit...
by nxhyfiuq | Feb 18, 2005 | Uncategorized
The attacks on marketing accountability are gaining momentum. B2B magazine continues to do a good job of presenting both sides of this issue. In their latest edition they have a front page article titled Getting Reorganized in response to these increased pressures....
by nxhyfiuq | Feb 17, 2005 | 9 - Miscellaneous Marketing Postings
George Parker is blogging! Comrad in arms, fellow curmudgeon, long-time correspondent and creative genius George Parker is blogging. Some of you may know George from his columns he wrote for Ad Week and Technology Marketing. George is a veteran of many technology wars...
by nxhyfiuq | Feb 11, 2005 | 9 - Miscellaneous Marketing Postings
Ebay has maximum pricing power. The nature of it’s business model combined with it’s dominant market share presents Ebay with unique opportunities to maximize margins. If Meg Whitman and Bill Cobb do not leverage this advantage then they need to be...
