George Stalk wrote a nice piece titled "Warm and Fuzzy Doesn’t Cut It" for the 02.15.05 Wall Street Journal. Read it here.
Learn how to wage and win battles for market share. Download the free PDF preview of the Art of Attack. Just click to get the PDF. There are no forms to fill out, you don’t need to leave your email
address. No annoying questions to answer. Just click and get your PDF.