by nxhyfiuq | May 23, 2007 | Uncategorized
The campaign bullet is an important pitch tool. The bullet is similar to an "elevator pitch" or other short form communique – in that the purpose is to quickly and effectively communicate intent or purpose. The campaign bullet is a composite paragraph...
by nxhyfiuq | May 21, 2007 | Uncategorized
800-CEO-READ posted U.S. News and World Report’s Best Business Books list. Now this is a list worth exploring. I especially liked Thomas Donaldson’s list: The Peloponnesian War by Thucydides (fifth century B.C.) Concept of the Corporation by Peter Drucker...
by nxhyfiuq | May 21, 2007 | Uncategorized
Diva Marketing is discussing the AMA’s revised definition of marketing. Here is the AMA’s 2004 definition and their revised 2007 definition:AMA’s 2004 Definition – "Marketing is an organizational function and a set of processes for...
by nxhyfiuq | May 16, 2007 | Uncategorized
DO YOU NEED SALES NOW? DO THE NEXT 90 DAYS LOOK THIN? HAS YOUR PIPELINE TURNED INTO A GARDEN HOSE? TIRED OF WAITING FOR YOUR AGENCIES CAMPAIGN TO WORK? GENERATING LEADS BUT NOT REVENUE? ARE YOU GETTING YOUR ASS KICKED? IS IT TIME TO START KICKING SOME ASS? If so, then...
by nxhyfiuq | May 15, 2007 | Uncategorized
There is an interesting panel discussion coming up shortly focusing on the effectiveness of print media relative to online media. In the words of the panel organizers:As a result of this shift towards performance-based marketing, sometimes referred to as the...
