by nxhyfiuq | Feb 15, 2007 | Uncategorized
Seth: If any CMO’s primary objective is to gain market share, she should get a new job. Mike: If any CMO’s primary objective is not to gain market share, she won’t have a job. FOR MARKETING MANAGERS ONLY: Free 3-Day Pass to vSente’s Armory –...
by nxhyfiuq | Feb 14, 2007 | 9 - Miscellaneous Marketing Postings
Maybe Pontiac’s Marketing Chief learned a few things from the G6 give-away on Oprah. The title of a speech he gave to a Hollywood and Vine crowd – Forget Buzz and Focus on Biz. FOR MARKETING MANAGERS ONLY: Free 3-Day Pass to vSente’s Armory –...
by nxhyfiuq | Feb 14, 2007 | Uncategorized
Does it count if you don’t call your shot? Or declare your strategy? Consultants are notorious for revisionist tendencies – which involve the attribution of their particular point of view to a successful endeavor – after the fact. It’s one...
by nxhyfiuq | Feb 12, 2007 | 9 - Miscellaneous Marketing Postings
BtoB Magazine has a front page piece titled "CMO’S Feel the Heat From The C-Suite". It seems as if 40% of CMO’s surveyed by Red Herring indicated feeling "high" pressure to prove their value to CEO’s. I just recently posted on a...
by nxhyfiuq | Feb 12, 2007 | Uncategorized
Good friend Marc Babej and his partner Tim Pollak have an excellent column up over at Forbes about Superbowl ads. Marc and Tim get to the heart of the matter which was overlooked by almost every other reviewer/pundit/expert/blogger:Writing about last year’s...
