Good friend Marc Babej and his partner Tim Pollak have an excellent column up over at Forbes about Superbowl ads. Marc and Tim get to the heart of the matter which was overlooked by almost every other reviewer/pundit/expert/blogger:
Writing about last year’s game, we put forth the quaint notion that the
purpose of advertising is to sell something, and anything else is a
waste of marketing–and shareholder–dollars. It’s obvious that few
people were listening–to us, or to such industry icons as Bill
Bernbach and David Ogilvy, who defined creativity as a selling message
ensconced in a relevant entertaining idea.
Read the column in it’s entirety here.
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