by nxhyfiuq | Jun 19, 2006 | Uncategorized
Fast Company a while back had a cover story on George Stalk and Hardball – the controversial book advocating competition. The Fast Company writer, Jennifer Reingold, did a nice job with the story, and Fast Company provides a platform for what will likely be a...
by nxhyfiuq | Jun 19, 2006 | 9 - Miscellaneous Marketing Postings
Toby Bloomberg of Diva Marketing interviewed Bill Neal the well-respected market researcher about the relevance of customer generated media as it relates to marketing research. Bill is a class guy and Toby did a good job framing the questions. This exchange was...
by nxhyfiuq | Jun 18, 2006 | 9 - Miscellaneous Marketing Postings
Lowe Tesch has created a new campaign (h/t marktd – Piers Fawkes) for Stella Artois that has a really cool digital ad component. The creative team at Lowe Tesch went to Prague to study bartenders making the perfect pour of Stella Artois. I along with probably...
by nxhyfiuq | Jun 15, 2006 | 9 - Miscellaneous Marketing Postings
are typically my instructions to the person on the phone taking my room service order for breakfast. Which is why when Seth Godin gets all excited because, "my insanely complex OCD breakfast was exactly the way I ordered it. This was possibly a first."I make...
by nxhyfiuq | Jun 15, 2006 | 2 - The Importance of Market Share, 4 - Military Metaphors Applied to Marketing, 9 - Miscellaneous Marketing Postings
An ongoing topic in this blog is the use of military metaphors for marketing campaigning. You can read more here of what has been said in prior entries. So it was with interest I read a paper written by Anthony Judge titled: "Enhancing Sustainable Development...
