by nxhyfiuq | Aug 4, 2004 | 9 - Miscellaneous Marketing Postings
In February’s Maneuver Marketing Communique, I described the United Airlines campaign. If you recall United’s ad agency had issued a press release outlining competitively sensitive details about their campaign including all of their planned activities for...
by nxhyfiuq | Aug 4, 2004 | 9 - Miscellaneous Marketing Postings
One of the reasons why I enjoy campaigning is the competition. I would suggest that the cornerstone of capitalism is competition. And I would also suggest that when you attempt to moderate or diminish competitive instincts you blunt many of the competencies needed for...
