by nxhyfiuq | Jul 21, 2007 | 3 - A Critical Look At Blue Ocean Strategy
Innovating a "Blue Ocean" market space is probably the best way to invite competition. The more attractive your "Blue Ocean" – the more competition it will attract. Call this the Blue Ocean Paradox. Does this mean enterprises should stop...
by nxhyfiuq | Jul 19, 2007 | 3 - A Critical Look At Blue Ocean Strategy
Here is an interesting and perhaps eye-opening comparison for many marketers who favor Blue Ocean Strategy. Sun Tzu’s The Art of War is understandably miscast by those who have not read it as a book about violence and bloodshed – when in reality The Art of...
by nxhyfiuq | May 6, 2007 | 3 - A Critical Look At Blue Ocean Strategy
I can excuse New York University Professor Red Burns as an eccentric, out-of-touch, ivory tower academic. But I can’t excuse New York Times contributing writer Denise Caruso’s uncritical look at the work of Red Burns. So what’s my problem? Writer...
by nxhyfiuq | Mar 7, 2007 | 3 - A Critical Look At Blue Ocean Strategy
Selling Power has a short article up about Hermann Simon’s, Frank Bilstein’s, and Frank Luby’s (Simon-Kucher & Partners Strategy and Marketing Consultants) new book – Manage for Profit, Not for Market Share – Harvard Business...
by nxhyfiuq | Jan 9, 2007 | 3 - A Critical Look At Blue Ocean Strategy
I had an excellent comment on the Blue Ocean Strategy from Jim Ninivaggi of the Maremma Group. With his permission I have elevated his comment to a posting so more folks might read it. Bottom line with Jim is he questions whether many of the case studies in Blue Ocean...
by nxhyfiuq | Nov 15, 2006 | 3 - A Critical Look At Blue Ocean Strategy
Received a quick note the other day from George Stalk about Curveball. We blogged Curveball a while back. I wish the publishers at HBR would figure out how to market George and Hardball. They keep getting it wrong. They keep thinking the audience for Hardball is the...
