by nxhyfiuq | Mar 23, 2007 | Uncategorized
I don’t normally comment on creative efforts but this new spot for Miller is hilarious. To bad Miller just canned Crispin Porter. Watch it. But will it sell more beer? FOR MARKETING MANAGERS ONLY: Free 3-Day Pass to vSente’s Armory – Tool,...
by nxhyfiuq | Mar 20, 2007 | Uncategorized
The folks at RainToday.com are selling a quite interesting piece of research on what’s working (and not) for lead generation programs in professional service firms. These are the top ten questions answered by the study according to the firm’s propaganda:...
by nxhyfiuq | Mar 19, 2007 | Uncategorized
A few weeks back Seth Godin received a note from Nathan, a job seeker looking for advice on how to become a marketer. This was Seth’s advice:In my experience the single best way to become a marketer is to market. And since marketing isn’t expensive any...
by nxhyfiuq | Mar 19, 2007 | Uncategorized
The traditional sales and marketing organization is dysfunctional. Especially when executing marketing campaigns. There are three primary issues: 1) focus on rigid, hierarchical command and control, 2) emphasis on creative over strategic competencies, and 3) cultural...
by nxhyfiuq | Mar 19, 2007 | Uncategorized
It arrived in an over-sized envelope with all the other junk mail, flyers, bills and assorted crap I get everyday. I hadn’t requested any information from this firm, and in fact only had a passing interest in what they were offering. But I was intrigued by the...
