by nxhyfiuq | Nov 12, 2007 | 5 - John Boyd Applied to Marketing Campaigning
Link. Download vSente’s Free Campaign Planner to learn more about how we help marketing managers battle larger competition.
by nxhyfiuq | Sep 28, 2007 | 5 - John Boyd Applied to Marketing Campaigning
Good friend Tom Box and Kent Byus have written a new paper on applying Boyd’s O-O-D-A Loop to small business titled – GUERILLA ACTIONS AS SMALL BUSINESS STRATEGY: OUT-WITTING IS MORE COMPETITIVELY RESPONSIVE THAN OUT-SPENDING. They’ll be presenting...
by nxhyfiuq | Aug 30, 2007 | 5 - John Boyd Applied to Marketing Campaigning
A competitive marketing campaigner will shape the terrain to his advantage and the disadvantage of his competition. There are two primary shaping forces described by John Boyd – interaction and isolation. The skilled marketer orchestrates these forces in order...
by nxhyfiuq | Aug 21, 2007 | 5 - John Boyd Applied to Marketing Campaigning
In his paper titled "The Strategic Game of ? and ?" John Boyd posed a series of questions and answers regarding the O-O-D-A Loop and strategy. I have used Boyd’s Q&A exchange in order to translate his theories directly to marketing campaigning. Each...
by nxhyfiuq | Aug 21, 2007 | 5 - John Boyd Applied to Marketing Campaigning
In his paper titled "The Strategic Game of ? and ?" John Boyd posed a series of questions and answers regarding the O-O-D-A Loop and strategy. I have used Boyd’s Q&A exchange in order to translate his theories directly to marketing campaigning. Each...
by nxhyfiuq | Aug 21, 2007 | 5 - John Boyd Applied to Marketing Campaigning
In his paper titled "The Strategic Game of ? and ?" John Boyd posed a series of questions and answers regarding the O-O-D-A Loop and strategy. I have used Boyd’s Q&A exchange in order to translate his theories directly to marketing campaigning. Each...
