by nxhyfiuq | Feb 12, 2008 | 1 - Defining Marketing, Strategy, Campaigning...
BtoB’s Matthew Schwartz interviewed me and AMA CMO Nancy Costopulos recently about my postings on the AMA’s new definition of marketing. The interview is in the current BtoB Magazine. You can read it here online. In a nutshell this is what Costopulos said...
by nxhyfiuq | Feb 6, 2008 | 1 - Defining Marketing, Strategy, Campaigning...
A CEO is interviewing two candidates for the CMO slot in his mid-sized enterprise. He’s running a typical American enterprise – limited resources, cutthroat competition, dwindling margins, etc., etc. The CEO asks each candidate "how do you define...
by nxhyfiuq | Jan 22, 2008 | 1 - Defining Marketing, Strategy, Campaigning...
Laura Patterson has a good article up at Marketing Profs describing how CMO’s can thrive. She uses CMO Anthony Palmer’s quote about the role of marketing which is timely, based upon the AMA’s new definition of marketing. This is what Anthony says:...
by nxhyfiuq | Jan 20, 2008 | 1 - Defining Marketing, Strategy, Campaigning...
Having criticized the AMA definition of marketing I wanted to offer up my definition. This is a work in progress but substantially represents my notion of marketing based upon 31 some odd years of actually "doing it": Marketing is ideas and actions that...
by nxhyfiuq | Jan 17, 2008 | 1 - Defining Marketing, Strategy, Campaigning...
The folks over at the American Marketing Association have unveiled a new definition of marketing to reflect the discipline’s "broader role in society". This is it:“Marketing is the activity, set of institutions, and processes for creating, communicating,...
by nxhyfiuq | Aug 16, 2007 | 1 - Defining Marketing, Strategy, Campaigning..., 7 - Planning a Marketing Campaign
The campaign bullet is an important tool. The bullet is similar to an "elevator pitch" or other short form communique – in that the purpose is to quickly and effectively communicate intent or purpose. The campaign bullet is a composite paragraph...
