Having criticized the AMA definition of marketing I wanted to offer
up my definition. This is a work in progress but substantially
represents my notion of marketing based upon 31 some odd years of
actually "doing it":
Marketing is ideas and actions that generate increasingly profitable market share.
There, that’s Smock’s definition of marketing. I’m not imposing it on
anyone – if you hire me to do a campaign and want to know what my
definition of marketing is – that’s it.
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