by nxhyfiuq | Apr 29, 2004 | Uncategorized
I am continually surprised by seasoned sales and marketing professionals who believe that as long as they focus on the customer, they won’t need to worry about the competition. Understanding the strengths and weaknesses of your competition is paramount…...
by nxhyfiuq | Apr 29, 2004 | Uncategorized
Several years ago I had to really struggle breaking in a new client. The struggle was over the budget. For most campaigns there are two basic types of costs. The first… Read the rest of the entry at the Armory. Click below to subscribe:Subscribe ARMORY | Book...
by nxhyfiuq | Apr 26, 2004 | Uncategorized
We are in the process of developing a new relationship with the Alidade Group of Newport Rhode Island. Alidade is a think tank specializing in complex systems research. They stage war games for the department of defense and invited vSente to participate in a recent...
by nxhyfiuq | Apr 26, 2004 | 9 - Miscellaneous Marketing Postings
Most enterprises today do a poor job of gathering customer and competitor intelligence. Contemporary customer acquisition strategies value retaining current customers over the cost and risks associated with acquiring new customers. These strategies emphasize customer...
by nxhyfiuq | Apr 26, 2004 | 9 - Miscellaneous Marketing Postings
Winning and maintaining a customer relationship is an intense competitive conflict between you, the customer, and the competition. Quite often the most difficult competitive conflict is the one between you and your customer. Typically the customer wants to buy as much...
