by nxhyfiuq | May 20, 2005 | Uncategorized
Perhaps the greatest weakness found in marketing organizations today is the lack of strategic insight. The ability to develop and execute effective strategy in the face of mounting competitive pressure is a requisite enterprise competency. Robert Cantrell at the...
by nxhyfiuq | May 13, 2005 | 9 - Miscellaneous Marketing Postings
More and more folks are calling for an end to marketing as we know it today. Elena Anderson over at Forrester Research just penned a nice column for BtoBOnline. Her take seems to be that marketing should continue to have it’s place at the enterprise table, but...
by nxhyfiuq | May 13, 2005 | 9 - Miscellaneous Marketing Postings
In the 70’s marketers focused on quality. Back then the game was about trying to sell a better product at a higher price than your competition. In the 80’s marketers focused on cost. Being the low cost supplier was critical in order to be able offer the...
by nxhyfiuq | May 8, 2005 | Uncategorized
Seems as if there was a cat-fight at the recent 4A agency meeting in Bermuda. Ron Berger the chair and head of Euro/RSCG got into it with Volvo – one of his own clients. George has his normal hysterical and dead-on take of the event. Here’s a...
by nxhyfiuq | May 7, 2005 | 4 - Military Metaphors Applied to Marketing
When we developed the positioning for the Armory and the Maneuver Marketing Communique we knew that the extensive use of military metaphors and concepts would be met with a fair amount of criticism. Marketing over the past several years has become dominated by a blue...
