by nxhyfiuq | May 29, 2008 | 8 - On Marketing Practices and Competitiveness
As a marketer I have been on the tail end of the industrial age and the leading age of the information age. I think the Dunkin Donuts controversy may officially signal the start of a new age for marketers – the age of confrontation… read the whole post at...
by nxhyfiuq | May 20, 2008 | 8 - On Marketing Practices and Competitiveness
… then who is the voice of the company? Francois Gossieaux is writing about the need to transform CMO’s:a transformation of the CMO role and that of their marketing department – one in which they become the representative of the voice of the customer...
by nxhyfiuq | May 13, 2008 | 8 - On Marketing Practices and Competitiveness
I love this stuff. Symantec’s salespeople were tasked to get in the door for face-to-face meetings with decision-makers. Read more at Citizen Strategist.
by nxhyfiuq | May 13, 2008 | 8 - On Marketing Practices and Competitiveness
Sylvia Reynolds, chief marketing officer for Wells Fargo, asked, "When did Marketing become the make-it-pretty department?" Read more at Citizen Strategist.
by nxhyfiuq | Feb 29, 2008 | 8 - On Marketing Practices and Competitiveness
J.M. Korhonen over at "On Winning" is talking about strategic intuition. His insights are in response to a new book by William Duggan called Strategic Intuition. This from the book about generating strategic insight:Clausewitz gives us four steps. First, you...
by nxhyfiuq | Jan 10, 2008 | 8 - On Marketing Practices and Competitiveness
From time to time I am asked to review a new business book. Generally the topics are marketing related and the number of requests I get have been increasing significantly – not due to my reputation as an influential reviewer – but simply because of the...
