are typically my instructions to the person on the phone taking my room service order for breakfast. Which is why when Seth Godin gets all excited because,

"my insanely complex OCD breakfast was exactly the way I ordered it. This was possibly a first."

I make a note to never have breakfast with Seth.

Have you ever been out to eat with somebody who’s always bitching and sending stuff back? I hate it. And I think most other folks dislike it as much as I do.

I also think this is emblematic of the problems with so-called modern marketing and it’s small gaggle of over-zealous practitioners who try and foist their Martha"esque" design, service, participation standards on the unwashed masses. 

Bottom line is that it simply doesn’t matter to most consumers who don’t bitch, won’t participate and can’t create. Just give ’em good stuff well made and they’ll be happier than a pig in shit.

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