BtoB Magazine has a front page piece titled "CMO’S Feel the Heat From The C-Suite". It seems as if 40% of CMO’s surveyed by Red Herring indicated feeling "high" pressure to prove their value to CEO’s. I just recently posted on a recurring theme for vSente which is the utilization of market share vectors to gauge the effectiveness of CMO’s. If CMO’s want to prove their value to CEO’s then try using market share vectors. Not only do CEO’s get it – but CFO’s love it.
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