Sarah Webster at the Detroit Free Press today reported that the $7 million dollar Oprah car give-away staged by GM for their new G6 has resulted in awful sales. And the subservient chicken campaign by Burger King apparently didn’t much move the revenue needle for the TenderCrisp chicken sandwich. Both marketers responsible for the campaigns offer up a list of weak excuses explaining the results. Bottom line is that it doesn’t matter how much sound and fury you create if it doesn’t result in tangible results.
Subscribe ARMORY | Book MOBILIZATION | Engage CAMPAIGN