On the heels of RAND’s recent monograph titled: Enlisting Madison Avenue The Marketing Approach to Earning Popular Support in Theaters of Operation, Drudge tonight is reporting that the New York Times tomorrow is doing an article on several upcoming Hollywood films that "use damaged Iraq vets to raise questions about the ongoing war". Or in other words… films designed to further erode "popular support" of America’s war on terror.
Scott Rudin, a producer of one of the films, said his film was deliberately scheduled to be released in the middle of the presidential election season. Unfortunately folks like Mr. Rudin enjoy asymmetrical advantages in influencing public opinion because the Pentagon is woefully hamstrung when it comes to countering these messages. The military needs to come up with an approach that protects Mr. Rudin’s rights to produce what ever film he wants, while at the same time being able to effectively communicate their policies.
See the problem lies in the simple reality that 95% of Hollywood, 90% of ad agencies, 80% of the media and 70% of marketers are liberal leaning, so if the Pentagon is expecting a fair shake from the creative community – they’re not going to get it.
More on "Enlisting Madison Avenue" in these posts:
More On "Enlisting Madison Avenue" – The NPR Interview With RAND’s Todd Helmus
RAND Attempts To Apply Madison Ave Techniques To The War On Terror.
Download vSente’s Free Campaign Planner to learn more about how we help marketing managers battle larger competitors.