The Armory contains 24 rules of engagement for marketing campaigners: This is # 08:
Replace sticks and boxes with circles, cycles and rapid adaptation. Read John Boyd’s Organic Command and Control. Understand the advantage to be gained by implementing his O-O-D-A (observation, orientation, decision, and action) loop, adaptive command structure, and getting inside your adversary’s O-O-D-A loop. Replace your existing detailed command and control with a mission based, rapid decision cycle, command and control structure. The best source for organization structure is not the Harvard Business School but the military (they have been working at it for thousands of years). The military continues to experiment with command and control structures designed to delegate and drive decision making to the front lines. Lessons business can learn from.
Read more about organic command and control here and here.
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