Bob Bly the legendary copywriter is hosting an interesting conversation about branding. This from the entry:
Is Madison Avenue ripping off its clients?
Yes, according to my friend Richard Armstrong, one of the top freelance copywriters working today.
His premise is that the ad world’s emphasis on branding is misguided – and that branding is only one of many factors (and not the most important factor) in selling.
Visit Bob’s blog here to read the entire conversation.
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