The Art of Attack advocates an campaigning doctrine based upon
agility, assertiveness, cohesiveness and subtlety. Four traits needed to create, capitalize and control opportunity.
Agility, defined as the product of speed and adaptability.
Assertiveness, described as the combination of forward looking vision
with aggressive pursuit. Cohesiveness, generated by management loyalty
and employee trust. And subtlety, resulting from intentionally flying
under the radar screen. Why is a new doctrine needed?
The past ten years have seen unprecedented erosion in America’s
competitiveness. Business models and operating strategies perpetuated
by America’s best and brightest are failing. The Internet debacle
followed by the current crisis on Wall Street have exposed major flaws
in the American capitalist system. Flaws related to how we create and
capitalize American business.
There are more than 20 million start-ups and small businesses in the
US. Many of these businesses adhere to an operating doctrine requiring
equity investment to grow and public offerings to thrive. Traditional
venture capital followed by a Wall Street underwritten IPO used to be a
respected achievement, and a proven mechanism for giving birth to
winners like Intel, Apple etc.
However, what was once a thriving incubator of innovation and
genuine value has degraded into a highly speculative casino that is
systematically dismantling America’s competitive advantage. Blue chip
venture capitalists continue to favor hype over substance. Wall Street
continues to favor the short-term gain over the long-term advantage.
And Fortune 500 CEO’s continue to favor the safety of their eight
figure paychecks over the potential risks associated with generating
real innovation and competitive advantage.
While regulators, politicians and assorted industry watchdogs have
cracked down on many of the most abusive practices, there are
consequences to these actions that dramatically impact the
competitiveness of the American enterprise. Actions that require the
publicly traded enterprise to add non-productive overhead, slow down
execution cycles and eliminate risk. Actions that result in
non-competitive, dysfunctional enterprises.
How many of America’s 20 million plus start-ups and small businesses
run their businesses in order to attract venture capital and investment
bankers? Rather than customers, partners and opportunity? How much time
and how many competitive cycles are wasted following the wrong
doctrine? How many precious resources and opportunities are wasted
building the wrong formations, creating the wrong relationships, hiring
the wrong people and pursuing the wrong dream?
The Art of Attack advocates a prescient formation that is fluid,
highly maneuverable, wickedly fast – a formation designed to attack and dislodge the larger competitor. Click here for more information on the Art of Attack.
Creative awards are meaningless if you can’t convert them into revenue, profit and market share. Click here to learn more about vSente. We wage and win battles for market share.