by nxhyfiuq | Mar 1, 2007 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
P&G’S CMO Jim Stengel told a group of agency exec’s today that market share is trust materialized. He’s wrong, nor is market share customer delight materialized, and it’s not brand loyalty materialized. Is it possible to generate market...
by nxhyfiuq | Feb 14, 2007 | 9 - Miscellaneous Marketing Postings
Maybe Pontiac’s Marketing Chief learned a few things from the G6 give-away on Oprah. The title of a speech he gave to a Hollywood and Vine crowd – Forget Buzz and Focus on Biz. FOR MARKETING MANAGERS ONLY: Free 3-Day Pass to vSente’s Armory –...
by nxhyfiuq | Feb 12, 2007 | 9 - Miscellaneous Marketing Postings
BtoB Magazine has a front page piece titled "CMO’S Feel the Heat From The C-Suite". It seems as if 40% of CMO’s surveyed by Red Herring indicated feeling "high" pressure to prove their value to CEO’s. I just recently posted on a...
by nxhyfiuq | Feb 2, 2007 | 9 - Miscellaneous Marketing Postings
Bill Gates is whining to Newsweek about Apple’s latest advertising campaign which he says depicts Microsoft users as "dullards" and "klutzs". Are there any half-way creative marketing or advertising folks at Microsoft? If there was ever an...
by nxhyfiuq | Feb 1, 2007 | 9 - Miscellaneous Marketing Postings
I was selling engineered piping systems to the Chinese back in the late 80’s. Could of used Andrew Hupert’s help. Andrew runs a blog called China Solved (h/t to PanasiaBiz/Bill Belew) and he just put up his 10 commandments for competing in China today. I...
by nxhyfiuq | Jan 31, 2007 | 9 - Miscellaneous Marketing Postings
This from the folks over at 800CEOREAD: Ram Charan’s insight into the real content of leadership provides you with the eight fundamental skills needed for success in the twenty-first century: Positioning (and, when necessary, repositioning) your business by...
