by nxhyfiuq | Dec 26, 2006 | 9 - Miscellaneous Marketing Postings
Any entrepreneur who has been through both the wash and the rinse cycle of American capitalism will find the Chris Gardner bio "In Pursuit of Happyness" to be a powerful flick. And I do mean powerful – I was crying like a baby at the end. I’m...
by nxhyfiuq | Dec 5, 2006 | Uncategorized
Quality is the key route to increasing market share. Market leaders tend to share several key characteristics: They tend to have higher quality than their competitors. They compete on quality not price. They tend to benefit from unique proprietary rights such as...
by nxhyfiuq | Dec 5, 2006 | Uncategorized
CEOs of public companies are sitting ducks…and it’s getting worse. Always remain in control — either via equity ownership or organizational bylaws. Be wary of dilution created by financing. Never sign a financial instrument with performance covenants. 10% of nothing...
by nxhyfiuq | Dec 5, 2006 | Uncategorized
Select your adversaries with care. Never underestimate the ability of an adversary to cause you grief in the future. People will revenge themselves for small offenses as much as for large ones. Choose your fights carefully, even with existing adversaries. Don’t get...
by nxhyfiuq | Dec 5, 2006 | Uncategorized
There are few good reasons for an enterprise to seek high levels of visibility. Bad news is more newsworthy than good news. Over an extended period of time, most high visibility companies will generate more lines of bad print than good. And all the while you’re...
