CEOs of public companies are sitting ducks…and it’s getting worse. Always
remain in control — either via equity ownership or organizational
bylaws. Be wary of dilution created by financing. Never sign a
financial instrument with performance covenants. 10% of nothing is
nothing. It’s better to have 90% of something small and valuable rather
than 10% of something large and worthless. Trust your instincts. Never
let “professional management” replace you or your team. Never assume
you’ll be able to get the votes on your board necessary to advance your
agenda. Never, ever give up control. If you lose control then read
Machiavelli 10 times. Never put somebody in a position to impact your
control that you do not respect.
Market Share Battles (RoE) is a list of 24 rules of engagement for enterprises engaged in battles to take or defend market share. Click here to download a complete list of the rules.
Learn how to wage and win battles for market share. Download the free PDF preview of the Art of Attack. Just
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