by nxhyfiuq | Mar 8, 2006 | 6 - "New" Marketing vs. "Old" Marketing
Steve Rubel has a dilemma. Steve recently upgraded his PR credentials with a new gig at Edelman. Steve’s arrival at Edelman has created a rift in the new marketing ranks due to his silence regarding his new employer’s "new" marketing practices,...
by nxhyfiuq | Mar 7, 2006 | Uncategorized
Jack Trout fillets the "new" marketing crowd. This from his column in Forbes today: First of all, world-of-mouth isn’t new much less "the next big thing" that WOMMA declares. A third-party endorsement of your product has always been the Holy...
by nxhyfiuq | Mar 6, 2006 | 9 - Miscellaneous Marketing Postings
We have officially launched vSente’s Armory – the online resource for the competitive marketer. The Armory is the exclusive host for The Art of Attack – How to Attack and Dislodge the Larger Competitor which introduces new thinking, approaches and...
by nxhyfiuq | Mar 6, 2006 | 9 - Miscellaneous Marketing Postings
After a 14 months of fiddln’ and twiddln’ we have officially launched vSente’s Armory – the online resource for the competitive marketer. The Armory is the exclusive host for The Art of Attack – How to Attack and Dislodge the Larger...
by nxhyfiuq | Mar 1, 2006 | Uncategorized
Hmmmmm… is this a trend developing? First Guy Kawasaki. Now Mike Neiss, over at Tom Peter’s blog, has the balls to state that good-old, plain, in-your-face competition is good:Sitting out a snowstorm recently (in Michigan, winter is not done with us yet),...
