Steve Rubel has a dilemma. Steve recently upgraded his PR credentials with a new gig at Edelman. Steve’s arrival at Edelman has created a rift in the new marketing ranks due to his silence regarding his new employer’s "new" marketing practices, which go against the grain of the "new" marketers pledge of allegiance. Practices which are at the center of Edelman helping WalMart fight their PR battle against anti-capitalism special interest groups. And practices that demonstrate the realities of what happens when "new" marketing theories are greeted with the friction of "old" marketing realities.

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