We have officially launched vSente’s Armory – the online resource for the competitive marketer.
The Armory is the exclusive host for The Art of Attack – How to Attack
and Dislodge the Larger Competitor which introduces new thinking,
approaches and techniques to the process of competitive marketing.
The Armory aggregates print and web resources dedicated to the
application of maneuver theory to marketing campaigning. There are many
links, manuals, communiques, and other resources to sample. Everything
is continuously updated and in the spirit of Web 2.0 the Armory is in
perpetual beta.
The cost to access these resources is $49.95 for the first month, $24.95 per month thereafter.
This is a listing of the resources available in the ARMORY.
01. The Attack Manual. Online manual describing the theory of attack and how to plan an attack.
02. The Attack Planner. Excel workbook used to plan, create, communicate and calibrate your attack.
03. The Attack Communiques. Commentaries on the state of competitive marketing.
04. Attack Infrastructure. Links to companies, technologies, processes and methodologies that can support your attack.
05. Attack Competencies. Links to agencies, consultancies, and other firms offering competencies related to the art of attack.
06. 24 Rules of Engagement. Rules to consider when executing your own plan of attack.
07. The Marketing Archive. Articles, links and papers on contemporary and historical marketing practices.
08. The Sun Tzu Archive. Digest of nine translations of Sun Tzu’s Art of War.
09. The John Boyd Archive. Articles and briefings written by the brilliant American military strategist.
10. The Center of Gravity Archive. Articles and papers describing various approaches to determining center of gravity.
11. The Propaganda Archive. Articles and papers on historical and contemporary use of propaganda and information warfare.
12. Military Manuals. Various military manuals focused on strategy and military campaigning techniques.
SPECIAL INTRODUCTORY DISCOUNT
We are offering a special discount to all new subscribers who join
before March 31, 2006. Subscribe and save 20% off of the first month’s
subscription. New subscribers need to click here to access this offer.