by nxhyfiuq | Mar 15, 2005 | 9 - Miscellaneous Marketing Postings
George Parker has recently blogged several rip-roaring posts. Here’s a sample…What the hell is she talking about? In all the years I’ve been reading AdWeek (I used to get a comp subscription for the nine years I did the TechnologyMarketing column)...
by nxhyfiuq | Mar 12, 2005 | 9 - Miscellaneous Marketing Postings
Should your CEO blog? Probably not. There is a cottage industry of blog consultants who are advocating CEO blogs. They think it is important for CEO’s to demonstrate transparency and honesty via blogging. And that this is a good thing for your marketing...
by nxhyfiuq | Mar 8, 2005 | 9 - Miscellaneous Marketing Postings
Jonah Bloom the executive editor at Advertising Age is looking for a new agency business model. This from a March 07, 2005 column Jonah wrote:"While the incoming tide of consumer control and wave after wave of media fragmentation have left many large...
by nxhyfiuq | Mar 8, 2005 | 9 - Miscellaneous Marketing Postings
Al Ries wrote a provocative piece over at Ad Age. Titled "What CEO’s Just Don’t Get About Marketing" Al concludes that marketing is 90% strategy and 10% execution. His calculus is the same as George Stalk’s and at odds with Tom...
by nxhyfiuq | Mar 4, 2005 | Uncategorized
John Boyd’s O-O-D-A Loop provides a good model for increasing marketing effectiveness. The essence of Boyd’s contribution was research into the decision cycles of fighter pilots reacting in “dogfight” engagement environments. Boyd, using his experience as a...
