George Parker has recently blogged several rip-roaring posts. Here’s a sample…
What the hell is she talking about? In all the years I’ve been reading AdWeek (I used to get a comp subscription for the nine years I did the TechnologyMarketing column) I’ve noticed that Barbara Lippert’s column has drifted farther and farther from the realities of what this business is supposedly all about. Her current 900 word epic reviewing the TV campaign (Barbara only reviews TV campaigns,) for "Sierra Mist" fizzy sugared water reads like something out of a 1960’s edition of "The Paris Review." Replete with esoteric references to Fellini-esque tuba and Accordion Circus Music, it begins with these immortal phrases “The new Sierra Mist spots are based on a delightful premise: Cast a group of diverse Improve comics (here they’re called the "Mist-takes"), place them in Sierra-centric situations, and let ’em riff. The troupe is deftly put together (three are former MADtv stars) and the entire crew will seem familiar to people (like me) who watch way too much television. Barbara, Barbara, there are many people out there in the three thousand miles separating New York from LA, who like you, watch way too much TV. The difference is, they’re not watching what you watch. They’re watching "Smackdown 2005" and NASCAR "Watch a car explode in flames." References to Improv or Chekhov don’t mean shit! But hey, isn’t that what Madison Ave is all about… Being totally out of touch with what 90% of the population of America is capable of understanding?
Hey Barbara… Blow this! (picture of a tuba)
Subscribe ARMORY| Book MOBILIZATION| Engage CAMPAIGN