Al Ries wrote a provocative piece over at Ad Age. Titled "What CEO’s Just Don’t Get About Marketing" Al concludes that marketing is 90% strategy and 10% execution. His calculus is the same as George Stalk’s and at odds with Tom Peters’ rant that it’s all about execution. Adding fuel to this little debate is a new interview (described over at Brand Autopsy) appearing in the Harvard Business Review with the Dell Folks who claim it’s totally about execution.
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