Steve Jobs is at it again. Today they launched the $499 MAC mini a complete computer in a box 6.5 inches wide and 2 inches tall. You need to bring your own monitor, keyboard and mouse. But thats ok. They are using the MAC mini as bait to attract all those Windows users who have recently purchased the IPod. The idea is that you buy the MAC mini, take it home, unplug your nasty PC and plug in the MAC mini. The notion is that by using the MAC mini to manage your music, photos, and other fun stuff, MAC mini buyers will step-up and purchase higher value more powerful Apple technology for their homes and businesses. I think this is a combined master stroke of strategy and execution. Also, Apple launched a new word processor called Pages. Aimed directly at the MS Word user Pages offers an easy elegant alternative to Word. Combined  the MAC mini and Pages are two potent weapons to take out Microsoft. Read more in the ARMORY about our take on how you might attack and dislodge Microsoft.

Subscribe ARMORY|Book MOBILIZATION|Engage CAMPAIGN