The mail brought a pleasant surprise today. The folks at MarketingNPV are producing a free journal they publish six times annually. You’ll recall I wrote about MarketingNPV a while back. They focus on the application of six sigma methodologies to the art of marketing. In this edition, which I read over lunch, is a thought provoking piece titled "Is It Time for a New Marketing Organization?". I highly recommend you sign-up for a free subscription. They also offer the journal on-line.
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